How many pages does your small business website need?

One of the most common questions we hear from small business owners is: “How many pages do I actually need?” It’s a great question, and the answer isn’t always obvious.

Our website plans are structured around page count (Small: 12 pages, Medium: 15 pages, Large: 18 pages), so understanding why page count matters is key to choosing the right foundation for your website.

So, how do we determine the right number for your business? It’s less about hitting an arbitrary number and more about ensuring your website can effectively achieve your marketing goals.

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Why does page count matter?

Think of your website pages as dedicated opportunities:

To Detail Your Services

Can you thoroughly explain each distinct service you offer on a single page, or do some require their own space to detail benefits, processes, and target audiences? Trying to cram too much onto one page dilutes the message and makes it harder for visitors (and search engines) to understand what you do.

To Tell Your Story & Build Trust

Pages like “About Us,” “Testimonials,” or even specific “Case Studies” build credibility and connection. They give potential customers insight into who you are and why they should choose you.

For Search Engine Optimization (SEO)

Each page is a chance to target specific keywords related to your services and location. A dedicated page for “Residential Plumbing Repair in [Your City]” has a much better chance of ranking for that specific search term than a general “Services” page trying to cover everything. More relevant pages mean more opportunities to be found online.

For User Experience

A well-structured website with a logical number of pages makes it easy for visitors to find the information they need quickly, leading to a better experience and higher conversion rates.

The factors we consider.

During our initial consultation and discovery process, our team works with you to understand:

• The Number and Complexity of Your Services: A business offering one core service might need fewer pages than one offering five distinct services, each with unique details.
• Your Primary Marketing Objectives: Are you focused purely on lead generation for a specific service? Or do you also need to build brand awareness, validate your expertise, and provide detailed resources?
• Your Target Audience’s Needs: What information do your ideal customers need to make a decision? Do they require detailed explanations, visual galleries, or downloadable resources?

Matching your needs to a plan.

This understanding helps us recommend the right plan:

• Small (12 pages): Often perfect for new businesses or those with a very focused set of 1-3 core services. It covers the essentials effectively.
• Medium (15 pages): Our most popular starting point. It suits established businesses with several distinct service areas, allowing for dedicated pages for key offerings plus essential supporting pages (About, Contact, Testimonials, etc.). It provides a solid foundation for growth.
• Large (18 pages): Ideal for businesses with a broader range of services, multiple locations or service areas, or more complex marketing goals requiring specific landing pages or detailed resource sections.
• Custom (18+ pages): For businesses with unique structures or extensive content needs beyond our standard plans.

The end goal: An effective website.

Ultimately, the goal isn’t just more pages, but the right number of pages to effectively communicate your value, attract your ideal customers, and drive growth for your small business.

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